Seeing the oodles of customers flock in and around this new dig suggested this was the newest, hip and trendy frogurt establishment in town, and a new place to be seen, so an eventual visit was made the other night.

Honestly, I'm better off with fewer options to pick from, so when the window cases and menus displayed all the possible choices, I was floored. I eventually took the safe route and chose one of their specials, "The W", while a tag alone friend made his own. Our creation started with a base of green tea frogurt, topped with fresh blueberries, some sort of fruit snack-like, blandish chewy things and topped with a boysenberry sauce. The frogurt had a great, smooth texture with very mild undertones of the green tea, though not a particular fan, it could've been stronger still. It didn't hold it's body well even for a cool night - it was already turning into soup when we left to enjoy at English Bay - and there's nothing I hate more than melting ice cream/gelato/frogurt..whatever. The chewy things I did not care for and certainly did not go well at all with the other toppings. Our friend went a little daring with his incorporating cereal, chocolate and fruit together - well received, if not clashing. A note about the sizes, while my gf and I split a small, I couldn't see a discernable difference between ours and our friend's medium.

Service was friendly if not a little too perky but I suppose the sugary stuff brings out the smiles in everyone.

While the space is totally cool and today, it's starting to show it's age on the floor, scuffs and marring. They could've at least swept a little; bits and pieces of rubbish scattered.

While I agree the frogurt base product is excellent, you certainly pay for it, and with additional sizing and toppings, you can easily nail the $10 mark. While I like the idea of having a lot of toppings to choose from, some don't compliment at all. Keep it simple, stupid.

Food: I chose the chocolate frozen yogurt. It tasted EXACTLY the same as the chocolate ice cream you'd find at McDonald's. The mango topping (as the server suggested) matched poorly with the frozen yogurt, as it was extremely sour when eaten with the frozen yogurt.

Service: Friendly service. We were allowed samples.

Value: Definitely not worth it! It came to over $6 for a SMALL ice cream (they're the machine-made ones, NOT the kind where the server scoops it) and diced mango.

Ambiance: Very clean and nice, but really really small. There were only about 3 tables...

Food: the yogurt was great (plain), I've had both the chocolate and green tea options for the yogurt and they weren't anything special. You pay a base fee for the yogurt and then it's 89 cents /topping. By topping, they really mean 6 raspberries, or 10 blueberries, or 4 strawberries so keep that in mind. They emphasize how organic and healthy these fruits are, but it still seems to me a little bit stingy on the toppings. The fruits are nicely cut and arranged on your yogurt, but I'm not sure that makes up for the steep price. Also, my friend's gummy bears and mochi were both hard, as if they had been left overnight.... I've never had mochi so tough, extremely disappointe,d especially since my friend paid almost a buck for 9 mini cubes (imagine pieces of gum)

Service: Great everytime I go. No complaints there. They also offer you compliementary samples of the different kinds of yogurt. The servers are cheerful and willing to answer questions.

Value: This is where this place rates low for me. Last time, I bought a small with three toppings - it came out to almost $8. It's just not feasible, especially considering it's still frozen yogurt - not even cake or tart. And it's not like they give you a fair sized portion, either. Way too pricy for what you get in return.

Ambiance: Clean and green, kind of like pinkberry in the states.

Overall, although I've been to this place a few times already, I don't think I will be going back because of the lack of value. I would much rather recommend Scoop on west 4th (near arbutus, I believe) for frozen yogurt - the interior is not as pretty but the yogurt tastes great and you get to top it yourself - at a much more affordable rate.

Food: Great frozen yogurt! Even if the yogurt was plain, I could eat that on its own. It's not sweet or over powering. It tastes very refreshing. The fresh fruit toppings are always a welcome addition.

Service: The staff are quite friendly and talkative. They take their time to explain how the Qoola experience goes. Questions and concerns are welcomed nicely.

Value: For a frozen yogurt place, yes it is a bit more than your average. Though if you compare it with other dessert places, really it's the same thing. Qoola offers that fresh and healthier alternative to some of the other local dessert places.

Ambiance: The deccor is very nice. It's well lit, always clean, modern styling, and cozy. I love how they use biodegradeable spoons and everything else is recyled materials. Some might find it annoying to sort your trash but I feel it's a nice change.

I have been to this place twice and have been very impressed with the product both times. The frozen yogurt is great and I love how the plain is not as sweet as other types.

We also had their waffle which was HUGE with a swirl of yogurt on it.The waffle was great full of really tasty whole grains and the yogurt accompanied it perfectly. This was easily enough for two people and came to just seven dollars.

I think based on the quality of the products, the service and the ambiance this is one frozen yogurt place that won't disappear.