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I heard about this place through some friends, who affectionately call the man who runs the place the "sandwich nazi" (like the soup nazi from Seinfeld). We almost missed the place, it's a little hole in the wall and at first glance seems a little dumpy. It's also fairly out of the way, but totally worth it.
The guy behind the counter is the most charismatic person I have ever met. If you don't have a good sense of humor this place is not for you, if you do, you'll love it. He's a bit crude, and will make a few jokes at your expense. But you can also tell he has a big heart and really is a people person. The tip jar had a picture of himself in ladies underwear, and my personal favorite was the picture of himself affectionately holding deli meat while laying in the grass that was up on the wall.
I told him what I wanted, he asked if he could make me what he wanted to make me. I obliged because I could tell he knew what he was doing. I told him I didn't like cheese and he offered me a piece to try just in case. Not the kind of impersonal service you would receive at a place like subway or quiznos, that's for sure!
The sandwiches were massive, with an unbelievable amount of meat. For the cost of the sandwich ($7.50) you couldn't even buy that much meat at your local grocery store. It's fresh, it's delicious. There's also tons of imported foods that you can buy there, some interesting candies and chocolate etc.
The sandwich was so big that I could only eat half, the other half I had for dinner. If you don't have a big appetite I suggest bringing a friend to share with.
Worth the experience and the food! The hours are a bit weird (he told us he was closing at 3 that day) so maybe call ahead if you're making the trip.