After being there twice, I am absolutely convinced that this place is not worth visiting. It is too bad, as Ichiro has nicer & cleaner ambience than average Japanese eateries, and offers a very informative menu with pictures & clear translations. My husband & I were thrilled to see such a menu. Unfortunately, our excitement stopped there. We only ordered three things and walked away hungry & angry. "Beef Tataki" tasted bland - one third of the portion was dry, as if it sat in a freezer too long. "Japanese Cod Sashimi", one of the day's specials, supposedly a fresh seasonal fish was not very fresh. "O-Toro Nigiri" cost $8/piece was smelly, and lacked sensational buttery "O-toro" flavour. It almost tasted like it was pre-sliced earlier or substituted with something else cheap - worst of all, no wasabi in it. I could not imagine any trained sushi chef would make such a mistake. We complained, but no explanation or apology was ever offered.
Being Japanese born & raised, I feel extremely angry because this kind of sloppiness, sneakiness & insincerity insults both customers & Japanese culture. Sushi making is not just "raw fish on rice". It is an art requires great attention & care to details, including buying & handling of fish. If Ichiro serves sloppy food, because they think local customers do not know any better, and they can get away with it for a while, the owner of Ichiro will soon find out - he/she is WRONG! We live in a great multicultural city, where Sushi & other Japanese food are so popular, and information is widely available. Our taste buds have become a lot more sophisticated. Ichiro's owner seems to underestimate this reality.
With a beer each, our total bill for three small not so tasty, and not so fresh "so-called" dishes came up to $42 - a sad rip off!