I have to say that I'm shocked by the reviews here!! I'm from Vancouver but I've moved away, and every time I'm home I make sure to drop by cupcakes - either the original on Denman or the one on Broadway which is closer for me. I have been raving about the cupcakes at Cupcakes (especially the minis!) for a handful of years now, and I'm really surprised that so many people seem to think that they taste the same as grocery store cupcakes! I've tried cupcakes at so many other places, both around vancouver and elsewhere, and I haven't found any cupcakes that come anywhere close to the ones at Cupcakes!! I also don't know anyone who doesn't like Cupcakes - even friends of mine who proclaim that they hate icing can't get enough of the fare at Cupcakes! Sure, if you eat more than one regular size cupcake then the icing is a little much, but try the minis!! They're really the best way to go. Just a couple of bites, you can have two or three and try different flavours and not get overloaded with sweet.
Maybe I've just gone on better days than most of the reviewers here, but for the most part I haven't found the cupcakes to be dry, or too dense (as I have found at other places) and the icing is always amazing, never dried out, and it's actually made of good quality ingredients - butter instead of shortening!!!! (i can pretty much guarantee that the grocery store cupcakes have shortening...do you feel that greasiness on the roof of your mouth? yuck!!)
as far as service is concerned...I have yet to have horrible service, but the service hasn't been so good as to be memorable (apart from once or twice 6 years back...but those people are probably gone now!) They are a little expensive, but not any more than any other little cupcake place! Cupcakes are a bit of a fad, so of course the place is going to be cute and the prices are going to be high!
As far as I'm concerned, Cupcakes is the best cupcake shop Vancouver has to offer.