This place, if you think about it, is actually very simply organized.
Just turn off the lights, light up some candles, and there's your Cheesecake Etc., always buzzing with cheesecake lovers, from 7pm til 1 am.
I actually like it. Very clever, in fact!
My boyfriend and I always go here pretty much after a dinner out (if we have extra time anyways). The cheesecake is consistently tasty, and in good proportion. Although it could be quite pricey (everything is pricey nowadays!), the value is still pretty worth it.
However, it sucks how there's not much of a selection of cheesecakes or et cetera, for a company that calls itself 'Cheesecake Etc.' The menu is very short and sweet, but I'd love to see more in there. It kind of gets boring to see the same dessert menu all the time.
The service is very quick, except for this one occasion where the server seemed to have forgotten about us. Otherwise, it's pretty much a 'Hi, how are you? Good, I'll give you a moment...', "What would you like? Okay, it's coming up...", "Thanks for coming, here's your bill..." kind of a conversation. There's nothing wrong with that, as the place is always packed!
A great date place. Very romantic, with the jazz pumpin up the romantic scene, with sometimes, a live pianist sitting across another couple (cuz the place is soo damn small, he/she has no choice but to play piano in your face, literally).