Even though I'm from Vancouver, I live at UBC since it's too much of a hassle to commute for school. This means all my meals are at UBC. Therefore, I am judging based on UBC standards, because if I was not living here, no offense, I would probably give a lower grade review.
Food: Compared to other sushi areas around here, this one has got to be the best. It's weird because no one really knows this, they go for the other ubc sushi joints, which in my opinion, are really disgusting and bland. This place at least serves some kind of real sushi with decent portions and actual differing flavours. I usually get a combo or try some of their special rolls. If you're tight with money, go for the combos, they have TONS. and they are usually well-priced.
Service: Pretty quick & efficient...they are chinese-owned though and sometimes they start talking in chinese to each other and they don't know I also speak mandarin...they don't say anything rude about me but you can tell that what they're saying they wouldn't normally say in front of customers if they knew I understood them.
Value: Maybe it's because I always get tempted to get the special rolls so it adds up. The special rolls go up to over 10 dollars which I think is pretty ridiculous for a UBC joint. But the combos are well-priced. I don't think a lot of people know this...but they have "customer cards" and with every 7 dollars you pay, they give you a stamp and every 7 stamps you get a free 5 dollars order (basically 5 dollars off your meal). Be sure to request a card if they don't give you one.
Ambiance: What can I say? It's located in a dingy food-court. But I guess this food-court/cafeteria is a staple for the UBC kids so I don't want to say anything negative because a lot of hearts will be broken (including mine) if they tear this place down. This is a place where UBC kids escape to eat some REAL (or close to it) food.