Food - Every Mexican friend of mine has told me the food is as close as they've come to home since they left. Never heard the word "fake" or "americanized" to describe the food at guacamoles. I would recommend firstimers try the enchiladas verdes, simple and decilious, around $13. The torta ahogada is good with nice pulled pork, onions, and cilantro inside a soft bun, drowned in a chipotle salsa, $8. They have large platters for sharing in the $20 range which are good. The food is simple and true to its roots. My only complaint is that they don't have any seafood items on the menu. A nice ceviche or fish taco would be welcome. Speaking of tacos, they are a must as a starter, try the carnitas!
Service - First time I went I had to wait a while but was comp'd a free dessert. Im not sure what excellent service is supposed to be but they do a good job. Don't take my 3 rating as a knock, aside from the first time I find the service good.
Value - The prices aren't outrageous but not cheap cheap either. Average for Vancouver so I guess what I'm really complaining about it Vancouver prices in general. But this place isn't too bad, lets say $30 a head with beer.
Ambience - I think the dark wood decor suites the place. All those places that try to show you what Mexico is by slapping somberos and pinatas on the walls are for those who haven't been anywhere in Mexico outside of the clubmed at Puerto Vallarta. This place is for the Mexicans that are living here and want a taste of home. Also, the waitresses are pretty cute.